Our Mission


  • We believe that every child deserves a life free of meanness. 
  • We stand for kindness. Be kind.


  • We want to give children insights into their legacy through the choices they make. 
  • It adds up. Any act of kindness has the impact of reducing meanness in our world. We're in this thing together.
  • Be compassionate. Choose patience. Practice empathy.
  • ​Wield your power as an individual. Your contribution is not small, make a difference.

Be Remembered

Live a lifetime of happiness

  • Nobody wants to be remembered for the bad.
  • Take a moment. Don't react. 
  • Your choice may last forever, be remembered well.
  • Be kind and live a life of happiness.

Replace it with kindness.